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Introducing sustainable, ethically made vegan denim by Will's Vegan Store.
Luxury denim made in small batches in Italy from recycled production waste dyed with natural biodegradable indigo.
During the normal production of denim, waste is unavoidable at the start and finish of the production line when the yarn is dyed. We make our denim from this waste from a production facility in north Italy. The process saves 65% water compared to the standard method and has been certified by the Global Recycle Standard (GRS).
Our denim was dyed and finished in a mill in north Italy using natural and biodegradable indigo. The mill has held "Detox mill" status since 2016, following the Greenpeace Detox protocol. The detox commitment sets strict standards for monitoring inputs and outputs.
We used a heavy-weight dark blue version of our denim to make this button-up denim jacket. It's been made in small batches in Italy by a factory specialising in denim and then stone-washed to give its classic worn-out look.
We used a sustainable alternative to pumice stone for the wash. The denim sector has traditionally relied on pumice stones. However, these stones deteriorate rapidly, usually after just one to one and a half wash cycles, and they absorb water. This absorption leads to mixing pumice dust with chemicals, indigo colour, and textile remnants, resulting in what is often called 'toxic sludge'. Such sludge poses a threat to the environment, damages machinery, and disrupts operations in manufacturing facilities. Furthermore, the natural tendency of pumice stones to draw in water necessitates the addition of extra water during the denim washing processes to mitigate their moisture-absorbing characteristics.
Over time and with wear, the denim will fade to lighter shades of blue, creating a unique and personalised appearance that reflects your life journey.
Cut to sit on the hips, it has a regular fit, though it is sized to be comfortably layered over a hoodie or knitwear.
On the front are two small button-up pockets. Inside are two large pockets that can comfortably hold your daily carry. There are two button-up straps to adjust the fit of the hem and buttons on the cuffs, so you have the option to wear them loose. The collar can be worn up, down or somewhere in between. It's finished in a classic golden thread with stitching details, YKK brass buttons, and a black felt back patch from 100% recycled PU.
We recommend washing as infrequently as possible to maintain the colour and to encourage the development of unique wear patterns. When necessary, wash on its own on a cool wash and line or radiator dry. Avoid tumble drying.
Like all our vegan clothing, footwear and accessories, there is no packaging waste. We only use biodegradable plastic-free packaging from the paper bags to the paper tape we use to seal them. Your delivery is certified Carbon Neutral; if you choose to use our 365-day free returns and exchanges service, that is certified Carbon Neutral, too.
Make a positive choice.
Main material: 100% Recycled cotton
Back patch: 100% Polyurethane
Unless your item is made to order, our brands usually dispatch items within 1-2 business days of your order. Orders placed on a weekend or bank holiday day will be collected the next working day.
Shipping usually takes 2-4 days but can take longer depending on where you and the brand is based. We are unable to control whether there are postal strikes or other factors that may affect delivery time.
When your order is on its way, we'll email you a tracking link. Please note that if you have ordered from more than one brand, orders may arrive separately. All tracking info will be sent once items have been dispatched.
UK Shipping cost £4 per order (not per brand)
UK Next Day Delivery: available on request for certain products. Please email us at hello@another-now.com prior to placing order, and we will confirm if it's possible.
For International shipping info please click here
You can return free of charge. You have a 14 days from receiving order to inform us of your wish to return, and then a further 14 days from the day you notify us to send back the item/s.
For exchanges the fastest way to ensure you get what you need is to return the item and make a separate purchase. However, if you have further questions you can contact us on hello@another-now.com and we will do our best to help.
See our returns & exchanges page for full details.
Please note For hygiene reasons we cannot accept returns or exchanges on knickers, briefs and trunks except in cases of a fault.
Introducing sustainable, ethically made vegan denim by Will's Vegan Store.
Luxury denim made in small batches in Italy from recycled production waste dyed with natural biodegradable indigo.
During the normal production of denim, waste is unavoidable at the start and finish of the production line when the yarn is dyed. We make our denim from this waste from a production facility in north Italy. The process saves 65% water compared to the standard method and has been certified by the Global Recycle Standard (GRS).
Our denim was dyed and finished in a mill in north Italy using natural and biodegradable indigo. The mill has held "Detox mill" status since 2016, following the Greenpeace Detox protocol. The detox commitment sets strict standards for monitoring inputs and outputs.
We used a heavy-weight dark blue version of our denim to make this button-up denim jacket. It's been made in small batches in Italy by a factory specialising in denim and then stone-washed to give its classic worn-out look.
We used a sustainable alternative to pumice stone for the wash. The denim sector has traditionally relied on pumice stones. However, these stones deteriorate rapidly, usually after just one to one and a half wash cycles, and they absorb water. This absorption leads to mixing pumice dust with chemicals, indigo colour, and textile remnants, resulting in what is often called 'toxic sludge'. Such sludge poses a threat to the environment, damages machinery, and disrupts operations in manufacturing facilities. Furthermore, the natural tendency of pumice stones to draw in water necessitates the addition of extra water during the denim washing processes to mitigate their moisture-absorbing characteristics.
Over time and with wear, the denim will fade to lighter shades of blue, creating a unique and personalised appearance that reflects your life journey.
Cut to sit on the hips, it has a regular fit, though it is sized to be comfortably layered over a hoodie or knitwear.
On the front are two small button-up pockets. Inside are two large pockets that can comfortably hold your daily carry. There are two button-up straps to adjust the fit of the hem and buttons on the cuffs, so you have the option to wear them loose. The collar can be worn up, down or somewhere in between. It's finished in a classic golden thread with stitching details, YKK brass buttons, and a black felt back patch from 100% recycled PU.
We recommend washing as infrequently as possible to maintain the colour and to encourage the development of unique wear patterns. When necessary, wash on its own on a cool wash and line or radiator dry. Avoid tumble drying.
Like all our vegan clothing, footwear and accessories, there is no packaging waste. We only use biodegradable plastic-free packaging from the paper bags to the paper tape we use to seal them. Your delivery is certified Carbon Neutral; if you choose to use our 365-day free returns and exchanges service, that is certified Carbon Neutral, too.
Make a positive choice.
Main material: 100% Recycled cotton
Back patch: 100% Polyurethane
Unless your item is made to order, our brands usually dispatch items within 1-2 business days of your order. Orders placed on a weekend or bank holiday day will be collected the next working day.
Shipping usually takes 2-4 days but can take longer depending on where you and the brand is based. We are unable to control whether there are postal strikes or other factors that may affect delivery time.
When your order is on its way, we'll email you a tracking link. Please note that if you have ordered from more than one brand, orders may arrive separately. All tracking info will be sent once items have been dispatched.
UK Shipping cost £4 per order (not per brand)
UK Next Day Delivery: available on request for certain products. Please email us at hello@another-now.com prior to placing order, and we will confirm if it's possible.
For International shipping info please click here
You can return free of charge. You have a 14 days from receiving order to inform us of your wish to return, and then a further 14 days from the day you notify us to send back the item/s.
For exchanges the fastest way to ensure you get what you need is to return the item and make a separate purchase. However, if you have further questions you can contact us on hello@another-now.com and we will do our best to help.
See our returns & exchanges page for full details.
Please note For hygiene reasons we cannot accept returns or exchanges on knickers, briefs and trunks except in cases of a fault.