MEET THE FOUNDER

Sam is a single mum, an almost lifelong vegetarian, (turned vegan), and someone who believes deeply in the power of small choices to create big change. Her background gives her a sharp eye for design, but also a strong moral compass. Another Now reflects both: a curated edit that looks good, feels good, does good plus aligns with her values that fashion should not cost the earth, and that EveryBODY should have access to Sustainable and Ethical fashion.Given her earlier involvement on projects with under-represented groups, it was inconceivable to her that Another Now wouldn’t cater to EveryBODY. She is therefore committed to providing a Sustainable and Ethical offering for all bodies, genders, ages, sizes, and faiths.She is also acutely aware of how cost-prohibitive it can be to shop responsibly, and as the platform grows she is passionate about providing a Sustainable & Ethical offering to suit all budgets.