Hala Collective have reimagined underwear, so you can feel at ease and no longer have to choose between what works and what feels good.


The menstrual cup is great for many, but not for all. Reusable pads move around and don’t look and feel that great. And period underwear by other brands is full of polyester (which basically is plastic and derived from fossil fuels), even when it is unnecessary.

Hala take fit very seriously, because if the fit is off, then the underwear is uncomfortable to use. If it’s not comfortable, then you leave it in the drawer. If it stays in the drawer, then that’s just a total waste. A waste of your money and a waste of our Earth’s resources. Almost a third of discarded garments end up in the bin simply because they don’t fit. In other words: fit and comfort are essential to keeping our clothes in active use.
Mannequins with black outfits on display in a room with lighting fixtures.

Four main principles guide the decisions throughout Hala's product development:



Comfort
Halas designs are developed in-house.
and the Hala team know on their own bodies what does not work with existing period products and underwear, and their design process starts there.
Designing products with a comfortable fit is really important to them. If it’s not comfortable, it won’t be used, and it really shouldn’t be uncomfortable to bleed every month or to have other leaks, or to just wear regular underwear with bad fit. They aim to make underwear that feels like second skin: no tight seams, breathable fabrics, and efficient absorbency.

They also believe that comfortable underwear should not be limited to a narrow segment of body types, so they spend a lot of time on thoroughly developing a broad size range, testing their products on various bodies (Hala Discoverers), and going through many sample rounds, fittings and adjustments. It took them 2.5 years to develop their first collection.


Functionality
It’s the sewn-in gusset that does all the magic. The inner fabric layer next to your skin is super soft and fast absorbing, and it transports the liquid to the middle layer(s) of the gusset. These fabric layers are specifically chosen to be highly absorbent, and the amount of layers depends on the level of absorbency. Finally, there’s the outer gusset layer, which stops the liquid from leaking through.
Simply put on your leakproof underwear and go about your day. After use, rinse in cold water if bloody, and then wash along with your regular washing cycle. Easy!
The unique gusset design is developed with a minimum of synthetic materials. This means absolutely no plastic close to your skin or in the absorbent layers.

Hala also have a range of underwear for everyday use. Their Super Light absorbency is developed with a perfectly shaped gusset and material that absorbs discharge quickly and keeps you dry all day. No leakproof layer here, just underwear for everyday use, but better. Each style comes in a range of absorbencies for any day of your cycle and any season of life.



Safety
To Hala, safety means safe to wear, safe for the manufacturers, and safe for the planet. This is why they only use fabrics that are as a minimum GOTS- or OEKO-TEX-certified, which ensures that the products are free from a vast number of harmful chemicals.
They avoid polyester and other synthetic materials as much as possible, because, well, it’s plastic. Its production is harmful for the environment (hello fossil fuels) and sheds a ton of microplastics when washed. What’s more, polyester materials breed bacteria and produce unpleasant odours as a result. To combat this, polyester is often treated with silver to keep it bacteria and smell free, but silver is a heavy metal and is harmful to the environment and potentially also to humans. Shocking, right? So, why is it used so much? Well, it’s cheap and fast drying. Seemingly perfect for leakproof underwear.
But Hala demanded more. They made it a primary goal to develop leakproof underwear that contains only the absolute functional minimum use of synthetic fibres, and they managed! They only have a very thin polyester lining in the outer gusset layer (not by the skin), which is film-laminated and ensures the leakproofness, and 8% elastane in the shell fabric, which ensures that your underwear keep their shape after wear and wash and can be used again and again. Other than that, the fabrics used for Hala underwear are TENCEL™ micromodal, which is made from regenerated cellulose (derived from wood fibre), as well as the natural fibres hemp and cotton. And guess what? It works like magic!


Style
Hala want as many people as possible to be able to choose a pair of underwear in the style they usually wear, but with the added benefit of leakproof protection. For their very first collection, they went ahead and designed no less than eight different styles! From boxers and full brief comfy styles to more cheeky high-cut styles and thongs. 
More than that, they always work hard to ensure a great fit for various body shapes and sizes. The size range covers size XS to 4XL, and they test styles on many different body types, adjust, then test again and again and again. 
They prioritise quality fabrics, clean lines, and simple yet effective design details, such as bound seam edges that follow your curves instead of cutting right into them.