Some of Wild Clouds clothing is made in South London, just a 10 minute cycle ride away from their founder Franny, making regular visits very easy. All the incredibly skilled workers at the factory are paid the London living wage as a minimum. By making their clothes in England, they support local manufacturers and minimise their carbon footprint. Like many businesses, however, they been grappling with rising costs, making it challenging to keep their prices competitive without compromising on quality. While they remain committed to UK production, they have also sought an overseas partner that shares their values of transparency and sustainability, without the high London price tags. Fortunately, they've found a fantastic partner, a socially and environmentally responsible small business in India, who align with their strict social responsibility standards.
The factory where their signature fabric is made (prior to manufacture) adheres to environmental policies, employee health and safety policies and ensures people always come first. They also use professional consultancy to advise and ensure continuous improvement for their workforce. All materials and process inputs and outputs are safe for human health and the local area at all stages of product life.
Wild Clouds care about everyone and everything affected by their supply chain and have done plenty of research to find suppliers with ethical and sustainable practices. They also know they are not perfect and always want to do even better, so continue to research the best sustainable fabrics and materials.
They operate in a fair and green way and they think all other companies should do this too. They seek to contribute to communities, workers and the environment, not take from them. They are a part of the Better Business Coalition,- the Better Business Act which seeks to change the law so that it is no longer an option for business to pursue profit at the expense of workers, communities and the environment.
Wild Clouds has also been an independent, female-owned business since its inception in 2021.