ABOUT US HOMEPAGE


Another Now is born out of love. Love for each other, and for our planet.
We imagine an alternative reality. A change in the fashion industry and the way we consume. Which doesn't turn a blind eye to the welfare of the people who make our clothes... relentlessly plunder our planets resources in pursuit of the latest trends, or perpetuate the unattainable notion of never-ending youth. Where everyone is respected, valued and catered for.             

Come, be yourself, stay a while, take some inspiration or feel free to shop knowing we have done the research for you. Either way, know that there is love here.
                            

 

SUSTAINABLE & ETHICAL FASHION FOR ALL

When we say all we mean ALL.           
At Another Now we celebrate individuality and self-expression. We don't believe that dressing with style stops at a certain age & we don't sell by traditional gender labels. Instead we invite you to shop by garment type or size/age range or brand and then feel free to express yourself including your gender, as you wish.                                               
We actively seek out brands who are not only Sustainable and Ethical, but in addition:
  • Offer an inclusive range of clothing sizes
  • Design for those who like to dress modestly for cultural, religious or aesthetic reasons.
  • Design clothing which is adapted to suit particular physical needs.

 

OUR POLICIES & STANDARDS

Our brands share our desire for a better world. They care about the Environment, Animals and the People who produce their clothes. This is why we have handpicked them and curated a selection of their pieces for you.

All of our brands support and implement the following practices:

  • Ethical, fair, safe and hygienic working conditions.
  • Low impact manufacturing processes, including water and energy consumption & chemical use.                                                                                                               
MATERIALS
  • We choose not to sell leather or suede. All vegan leather products are PVC free and ideally use as much recycled and plant based material as possible.
  • We only sell a very small selection of wool products from brands who we are confident are producing it in a way which is cruelty-free. Detailed information per garment will be listed on the product pages so that you can make your own informed decision
  • We do not sell silk, or even peace silk. We choose plant based bamboo silk or cupro only.
  • We do not sell garments made from virgin polyester, or other oil based fabrics.
  • All cotton is 100% organic. 
  • Our garments are made from sustainable and responsibly produced fabrics including recycled cotton, lyocell/tencel, organic linen, organic hemp, modal, ecovero/lenzing, piñatex (without non-biodegradable resins), apple eco leather, cork, scoby leather, s.cafe, woocoa, non-plastic buttons. 
  • We do sell a percentage recycled polyester and econyl, because this helps prevent these materials going into landfill, but we are aware that this is not the only solution the problem. We are also aware of the implications of micro-plastics being released into the eco system. For this reason we recommend using a Guppyfriend bag to wash these items.
  • We display on our product pages all of the information regarding fabrics, supply chain, people, manufacturing process, animal welfare.
PACKAGING

All brands adhere to our packaging policy.

COURIERS AND DELIVERY 

Most orders placed are delivered by the brands, in line with our delivery standards which you can read about here  (any orders sent direct from us will also meet these same standards)